Jargon and Acronyms – You Said What??
Who knew there was a whole new language for fundraising? Then within the fundraising world they are broken out into specific areas of fundraising. There are unique terms for major gift and planned...
View ArticleProspecting for Fundraising Gold on a Tin Budget!
Data mining for gold on a tin budget may be a play on words, but the bottom line is that it is an all too real and frequent situation for so many smaller nonprofits. Let’s say that you need new major...
View Article5 Keys to Prospecting on a Budget
As a recovering fundraiser, I am acutely aware of the importance of a vibrant acquisition program. Acquisition is an essential part of any fundraising program, as it: Replaces constituents that do...
View ArticleDonor Prospecting for Pennies a Day!
One of main items I have carried over from my days of working with a nonprofit organization is always keeping the budget in mind. Especially when you are working with a very limited budget or as I...
View ArticleMajor Gifts Prospecting Tips for Arts & Cultural Organizations
Many arts and cultural organizations find it challenging to convert subscribers and members to becoming donors. Effective and engaging communication efforts are often the key to success. The...
View ArticleTake Your Major Donor Prospecting to Warp Speed with Analytics
Major donors are an imperative part of many nonprofit fundraising efforts. A single, large donation from a major donor can put a campaign over goal or close a budget gap. In many organizations, major...
View ArticleLights Camera Action – Major Gift Fundraising for the Arts
One of the great things about fundraising for cultural organizations is that there really is no defined group of possible prospects. With healthcare and higher-education institutions, your primary...
View ArticleThe Self-Taught Analytics Professional
There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and...
View ArticleBecoming the Analytics Expert (or at Least Intermediate Data Nerd)
During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. For...
View ArticleAnalytics: Taking the First Step
I remember when I first started to incorporate analytics with prospect research… I was terrified! I was placing expectations on myself that were not realistic. Once I released the notion that I...
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